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Research papers

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
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Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures-german-


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding (German)

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
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Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding-german-


Research papers

Advertising effect in dependence on effect factors in magazines (German)

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
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Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines-german-


Research papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

A comparison of the behaviour patterns and opinions of car drivers in various countries shows similar tendencies with increasing motorisation and leads to the conclusion that if the advertising approach is brought in line with these consumer...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Karl-Friedrich Holm
Company: ESSO
June 15, 1973
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Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries-german-


Research papers

Survey on the problems of transferring a brand from one Western European country to another (German)

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
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Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another-german-


Research papers

The main marketing (and research) problems of the communication industry (German)

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry-german-


Research papers

Typology of the attitude to information and decision-making of industrial executives (German)

The systematic examination of industrial decision making processes has gained increasing importance the last few years. The following paper will show how the results of such analyses can best be made use of for practical marketing activities. Based...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Eggert
June 15, 1972
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Citation

Eggert, J. H. (1972a, June 15). Typology of the attitude to information and decision-making of industrial executives (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/typology-of-the-attitude-to-information-and-decision-making-of-industrial-executives-german-


Research papers

Agitative market research as a guide in developing new products (German)

The attitude of the marketing people to market research fluctuates along with the business barometer. Market research is something of a whipping-boy: in moments of optimism, it is praised and asked to do more than it can, in periods of gloom it is...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter Zernisch
June 15, 1972
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Citation

Zernisch, P. (1972a, June 15). Agitative market research as a guide in developing new products (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/agitative-market-research-as-a-guide-in-developing-new-products-german-


Research papers

Configuration analysis as an instrument for making decisions in marketing (German)

Configuration analysis is a procedure based on the Chi2-method. As far as we know, the German G. A. LIENERT orally reported on it two years ago for the first time. Since there are rather few presuppositions for its application, as experience has...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Erich M. Ruczinski
June 15, 1972
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Citation

Ruczinski, E. M. (1972a, June 15). Configuration analysis as an instrument for making decisions in marketing (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/configuration-analysis-as-an-instrument-for-making-decisions-in-marketing-german-